Marketing your business using social media
by Christine DeGraff, Websketching Web Design
Facebook is not "new" - it has actually been around since 2004; however, many of us, me included have just started using it in the past year or two. I started using Facebook about a year ago to reconnect with a few old friends, found out that all of my current friends are using it, played some games, poked and got poked, "liked" things, went online many times a day to update my status (before I realized that my Blackberry had an "app" for that...) and a year later, I am hooked.
I have long been trying to tell my clients that the days of "if-you-build-it-they-will-come" on the Internet are gone. If you perform any search on Google and you notice the tens of millions of results that are returned, you should realize that your website is a pretty small needle in a pretty large haystack. A similiar philosophy can be applied to your new Facebook fan page: "if-you-build-it-and-don’t-give-them-a-reason-to-come-back.......they-won’t". Attention spans are short and social media is probably only making them even shorter.
With over 300 million active users and the second most searched database next to Google, Facebook is argueably a very powerful, cost-effective marketing medium for businesses.
Click here for some strategies to help you make your Facebook fan page a success!
Christine DeGraff
 View Christine DeGraff's profile
Christine has over 9 years experience in web development and marketing. For the past several years, she was a lead programmer for the Philadelphia Flyers. She also worked for RealTime Media developing online sweepstakes & instant win games for Maybelline, MasterCard, Old Navy, Kodak & The Philadelphia Eagles.
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Since 2007, Websketching has been providing custom website solutions to small & mid-sized businesses in NJ, PA and DE. Websketching’s web-based Content Management System allows clients to easily update their own website 24/7 without the need to purchase expensive software.
Websketching's main office is located at 18 North Main Street in historic Woodstown, NJ with a second location in Ventnor, NJ serving the Jersey shore.
Websketching's extensive website client list includes many South Jersey clients, including the following "woman owned" (or partially owned) businesses:
Websketching's partners, Larry Warwick and Christine DeGraff, are also father and daughter. Working together, they have developed over 150 websites in the past 4 years and were awarded the FANATI® Award for providing outstanding customer service earning a 100% client satisfaction score among their customers in a survey conducted by Rackspace.
"We care about our clients and we hope that it shows in our work. Many of our clients are small business owners with boutique businesses that they have put a lot of heart and soul into creating. In order to capture the personality of their business on the web, we feel it is important to meet with the owner personally, often at their place of business, so we can get to know them and discuss their website needs. Our goal is to design a custom, yet affordable, website solution that they would not otherwise be able to achieve using a cookie cutter template.
One of the neat things about living in a small community is that we are the clients of many of our clients! We dine at our local restaurants, we shop at our local shops, we use our local service providers and we recommend and promote our clients every chance we get... what a great feeling it is to shop local!
Thank you to all of our clients who have recommended us and who continue to recommend us - and thank you for choosing Websketching!"
- Larry & Christine |
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